Working with brands: sponsored content

A brand collaboration is a commercial job. Treat it like one.

Agree before you post The number of posts, stories or videos. Where they will appear and for how long. Whether the brand may reuse your content in its own adverts, and for how long. Who approves the content and how many changes are included. The fee, and when it will be paid.

Be open with your audience Clearly label paid partnerships. Your audience's trust is the value you bring to the brand.

Exclusivity If a brand asks you not to work with competitors, that limits your income. Ask for a higher fee and a clear end date.